As the oldest licensed distillery of its kind in Ireland, the Kilbeggan Distilling Company has seen its share of trials and triumphs. Founded in 1757, the distillery spent the next 200 years making a whiskey beloved the world over. So when tough times ground its gears to a halt, the town came together to save the whiskey that built the town. It wasn’t quick or easy, but they persevered. Today, every bottle produced stands as proof that the spirit of Kilbeggan never wavered. Creative direction: Pearlfisher, NYC.